Module 1
IN THIS LESSON
Not all brides are created equal, and niching down is the fastest way to attract the right ones. If you try to serve everyone, you’ll end up serving no one.
✔ There are different types of bridal markets—elopements, luxury, and destination weddings. Each has different pricing, clientele, and expectations.
✔ Luxury brides value exclusivity and experience over price.
✔ Your niche determines your branding, pricing, and marketing strategy.
Action Steps:
1. Choose Your Niche – Do you want to specialize in high-end weddings, intimate elopements, or destination brides?
2. Research Your Market – Look at what other bridal artists in your area are charging and how they position themselves.
3. Refine Your Messaging – Use words that speak directly to your ideal bride. (Example: “Luxury Bridal Beauty for the Modern Bride” instead of “Bridal Makeup & Hair Services.”)
